Maxwell House Instant Coffee came about - It all started - during the years that followed the Civil War in USA. In 1873 a fellow known by the name of Joel Cheek, carrying his Freedom Dollar, left his home in Kentucky - journeyed by raft on the Cumberland River to Nashville. He found a job as a travelling salesman for a grocery firm. Carrying product samples in his saddlebags, as he rode by horse, included coffee. Joel - never had thoughts to be one of the inventors of Maxwell House Instant Coffee or the likes.
A man of high standards - only wanted to sell products of high quality. Cheek was not at all happy with the quality of the coffee he was supplied by the firm. He began to experiment to perfect a blend of coffee. He roasted samples for years, blending varieties over - till he found the one that completely satisfied him. He then went to the Maxwell House Hotel - Nashville's newest - exclusive hotel - gave his new blend a taste test. Not too long after this, the hotel's customers were commenting positively on the rich flavour - it was the ideal coffee to go with Maxwell House's high quality of cuisine, Maxwell House hotel, in 1892, agreed to lend their name to the new special blend of coffee which they served there.
Cheek, with a new partner started their own grocery business - with the specialty being of course, coffee. From 1901 to 1905, Cheek with his partner Neal, started "Nashville Coffee and Manufacturing Company. From here they started to make Maxwell House Coffee in a specially constructed plant on North Market Street. The name was changed to the Cheek-Neal Coffee Company in 1905 - 2nd plant opened in Houston, Texas.
A slow process Between 1930's till 1942, experiments to invent a completely new type of coffee product - coffee that didn't have to be brewed - an instant coffee.Then - the breakthrough - finally 1942 - Straight away they began shipping the whole lot of the Instant Coffee overseas for Americans at war. After WWII - "Instant Coffee" became available to households.
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And with that, American taste buds for coffee went into the crapper until starting to recover some 5 decades later.
ReplyDeleteHey there Swag
ReplyDeleteIs that right?
Up until about 3 years or so ago - all I knew is that if it wasn't like - pure powder - it wasn't bitter - it was coffee so it was ok. Now I realise the difference and there certainly are some great flavours out there today.